Print, outdoor, and broadcast — planned in-house, placed precisely.
Every traditional media buy at Metro is negotiated directly — no third-party buying desk between our strategy and the channel. The brief that shapes the billboard also shapes the digital layer.
Most agencies sub out the channel they know less well. We chose to build both disciplines under one roof so the message that runs on a transit shelter and the one that runs in a search result carry the same strategic foundation.
Three channels. One buying team.
Channel selection at Metro starts with the audience and the objective — not with what we happen to have inventory on. That discipline has held across a decade of delivered campaigns.
Outdoor
Broadcast
Magazine, newspaper, and trade placements negotiated and trafficked in-house — from rate card to final proof.
Billboard, transit, and large-format OOH secured directly with media owners across major North American markets.
TV and radio spots written, produced, and scheduled by the same team that writes the campaign brief.
Campaigns placed, measured, and accounted for.
Regional retail — OOH + radio, 14-week flight
Forty-two transit placements coordinated across three metro areas, paired with drive-time radio spots produced in-house. Unaided brand recall increased 31 points over the campaign period.
Financial services — national print, 8-week run
Full-page placements in four business publications, rate-negotiated directly, with creative produced and trafficked entirely in-house. Inbound inquiry volume rose 44% during the print window.
Bring your offline brief. We'll handle the rest.
Whether the buy is a single market or a national flight, the conversation starts with your objective — not with our rate card.