The Work
Every case study below starts with a business problem. Results are in numbers — reach, conversion, cost-per-acquisition. No concept boards.






Meridian Retail — Market Entry
A regional retailer entering two new metro markets needed awareness and foot traffic simultaneously. One brief, one strategy — outdoor placements fed a retargeting sequence that closed the loop.
4.2M impressions across channels — 18% lift in store visits — CPA down 31% vs. prior campaign.
Harrow Financial — Brand Relaunch
A mid-market financial services firm needed to rebuild trust after a brand repositioning. Print placements in regional business press ran alongside a paid social sequence with consistent message architecture.
Brand recall up 24 points — lead volume +40% in 90 days — cost-per-lead 22% below target.
Calloway Health — Product Launch
A health products company launching a new SKU needed reach among commuters and conversion online. Transit digital screens drove awareness; paid search captured intent the same week placements ran.
6.8M weekly impressions — search CTR up 37% during flight — launch-week sell-through hit 94%.
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