— Campaigns placed and measured

The Work

Every case study below starts with a business problem. Results are in numbers — reach, conversion, cost-per-acquisition. No concept boards.

Wide environmental shot, natural daylight — a large-format outdoor billboard on a busy urban street corner showing a bold retail campaign in-market, traffic and storefronts visible in the mid-ground, clean sky above
Wide environmental shot, natural daylight — a large-format outdoor billboard on a busy urban street corner showing a bold retail campaign in-market, traffic and storefronts visible in the mid-ground, clean sky above
Tight studio detail — a broadsheet print advertisement laid flat under clean overhead light, financial brand typography clearly composed on the page surface, paper texture visible at edges
Tight studio detail — a broadsheet print advertisement laid flat under clean overhead light, financial brand typography clearly composed on the page surface, paper texture visible at edges
Wide environmental — a digital display screen mounted in a transit concourse showing a live campaign placement, natural commuter environment, overhead station lighting, platform architecture in background
Wide environmental — a digital display screen mounted in a transit concourse showing a live campaign placement, natural commuter environment, overhead station lighting, platform architecture in background
/ Outdoor + digital retargeting

Meridian Retail — Market Entry

A regional retailer entering two new metro markets needed awareness and foot traffic simultaneously. One brief, one strategy — outdoor placements fed a retargeting sequence that closed the loop.

4.2M impressions across channels — 18% lift in store visits — CPA down 31% vs. prior campaign.

/ Print + social performance

Harrow Financial — Brand Relaunch

A mid-market financial services firm needed to rebuild trust after a brand repositioning. Print placements in regional business press ran alongside a paid social sequence with consistent message architecture.

Brand recall up 24 points — lead volume +40% in 90 days — cost-per-lead 22% below target.

/ Transit OOH + search

Calloway Health — Product Launch

A health products company launching a new SKU needed reach among commuters and conversion online. Transit digital screens drove awareness; paid search captured intent the same week placements ran.

6.8M weekly impressions — search CTR up 37% during flight — launch-week sell-through hit 94%.

Wide panoramic — a large printed billboard on a highway roadside at dusk, warm ambient sky behind the structure, road stretching into the distance, signage structure silhouetted against open landscape
Wide panoramic — a large printed billboard on a highway roadside at dusk, warm ambient sky behind the structure, road stretching into the distance, signage structure silhouetted against open landscape
Tight detail — a desktop monitor on a clean studio desk displaying a live digital campaign dashboard with performance data visible on screen, natural window light from left, minimal desk surface
Tight detail — a desktop monitor on a clean studio desk displaying a live digital campaign dashboard with performance data visible on screen, natural window light from left, minimal desk surface
Filter by channel mix

Dig deeper by medium

▸ Print, outdoor, broadcast
▸ Web, social, performance

Offline Campaigns

Digital Campaigns

In-market placements across print, outdoor, and broadcast — with reach and frequency measured from day one.

Paid search, social sequencing, and landing pages built against the same strategy as the offline placements — not retrofitted after.

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